Monthly Report Demo

Harbor Bakery

Window Last 30 days Contact Sam Rivera Channels Meta ads + Instagram + Google

📊 The read: A good month. Spend held steady at $412 and cost per order request dropped from $9.80 to $8.58, mostly because the sourdough video ad keeps pulling cheap clicks. Organic reach is up on the back of the pre-order announcement. One thing to watch: the holiday pie ad is getting shown to the same people a little too often, so we are rotating in a fresh photo this week before fatigue sets in.

Health

●AdsAlways-on, both campaigns delivering all 30 days

●Posting9 organic posts published, on pace with plan

●DataTracking healthy, all events firing

▲FrequencyHoliday pie ad at 3.4, creative refresh queued

This month at a glance

Spend

$412▲ 3%

vs $400 prior 30 days

Results (order requests)

48▲ 17%

41 in the prior window

Cost per result

$8.58▼ 12% cheaper

was $9.80, lower is better

Organic views

12,940▲ 22%

across Instagram and Facebook

Organic engagement

861▼ 4%

likes, comments, saves, shares

Paid ads, last 30 days

Ad	Spend	Link CTR	CPC	Frequency	Verdict
Sourdough pull-apart video	$186	2.4%	$0.61	2.1	Keep scaling
Holiday pie pre-order photo	$148	1.1%	$1.02	3.4	Refresh creative
Catering inquiry carousel	$78	1.6%	$0.88	1.7	Hold steady

Next actions

This weekSwap the holiday pie photo for the new counter shot.

Frequency at 3.4 means the same people keep seeing it. Fresh creative usually resets the click rate.

OpportunityPut $30 more behind the sourdough video.

Cheapest clicks on the account and it has not slowed down after three weeks.

DonePre-order landing page shipped and wired to tracking.

Order requests from it show in the Results tile above.

Waiting on youApprove the January menu photos so the next batch of posts can queue.

Two-minute pick, six photos, choose three.